An early-rising holidaymaker has filmed himself snatching a sunbed at 5.30am.
TikToker Kenny Neilson boasted about how he was first down to the poolside, meaning he got the pick of the loungers while on holiday.
The video maker faced a great deal of fury from holidaymakers who have previously found themselves unable to lounge by the pool due to similar antics.
'Holiday sun lounger wars' Kenny captioned his video, which appears to have been filmed in Bodrum, Turkey.
"Morning, everybody - half five in the morning," the happy Brits says in the video, offering a view of some of the sunbeds around the pool.
"Thought to myself - get right up there this morning, man. Got up and got the four best stops - here we go!"
Have you witnessed the sunbed wars? Email webtravel@reachplc.com
Few people in the comments seemed to share Kenny's enthusiasm, with one angry TikTok user suggesting he had reached "a new level of sadness.
One person questioned whether the lounger was worth getting up so early for, commenting: "Sounds a brilliant holiday getting up. Same time as work."
Many comments argued it was not acceptable to employ such tactics, with one person joking: "I get up early and take them all off. Go back to balcony and watch the killings."
Recently holidaymakers desperate to bag the best spot by a pool were spotted resorting to a new and 'crazy' method to beat the rush.
Sunseekers have conjured up a technique to bagsy themselves a prime location in Camp de Mar, Majorca, where many hotels have rules in placed designed to stop the lounger arms race.
In recent years sunbed demand has increasingly outstripped supply in popular resorts, causing people to get up earlier and earlier to place their towel down to secure a poolside spot for the day.
As a means of levelling the playing field so it isn't just early birds who catch the lounger shaped worm, hotels have kept pool areas closed until a certain time of the morning.
In response some people have started lining their towels up outside the swimming zone overnight.
"In an effort to control the sunbed madness, the door from the hotel to the pool area was kept locked until 8am," holidaymaker Geoff told The Mirror.
"So people were lining their towels up on the floor in a queue order by the door before it opened. I must add this wasn't youngsters, but mostly elderly and middle-aged people."
Geoff was visiting a four star hotel in the Camp de Mar region of Majorca, Spain when he witnessed the technique being deployed.
"The towel line actually went back much further (than the picture shows) and the owners were seated on the sofas just out of sight, ready to fly outside when the door was unlocked," he continued.
