Here's Why UBS Is Bullish On Meta

• The major Swiss bank UBS reiterated a Buy on Meta Platforms Inc (NASDAQ:FB) with a price target of $280. 
• The price target implied an upside of 27.5%.
• It's time to talk about the monetization of the video format Reels, noted analyst Lloyd Walmsley. 
• Walmsley admitted that users' time on platforms like Instagram is likely to increase significantly.
• As far as the revenue of the Facebook group is concerned, this is promising.
• The newsfeed changes and Reelz will likely drive higher monetization.
• Price Action: FB shares traded higher by 0.11% at $219.83 on the last check Friday.