Here's the story behind the #StarMagicStandsWithABSCBN campaign

SYMBOL OF SUPPORT. Piolo Pascual, Kathryn Bernardo, and Daniel Padilla wearing the RGB ribbon in portraits taken for Star Magic's support for ABS-CBN. Photos from Instagram/@starmagicphils

MANILA, Philippines – Before a pandemic forced Filipinos to seek shelter in their homes, the country's biggest and most iconic stars under media giant ABS-CBN lent their influence to campaign against the revocation of their networkd's franchise. 

Star Magic, the talent agency of the media network, posted a series of portraits of its stars wearing white tops and the now-recognizable "RGB ribbon."

The RGB (red, green, and blue) ribbon, stand for the colors of the network. 

Thess Gubi, Star Magic's head publicist, told Rappler in February that the campaign was a "Star Magic initiative and campaign to support the ABS-CBN franchise renewal."

The photos had with them the hashtags #StarMagicStandsWithABS-CBN and #InTheServiceofTheFilipino. "In The Service of the Filipino," is the company slogan of ABS-CBN.

Gubi said that it was the employees themselves who initiated the campaign. It's unclear, however, who among the employees first thought of the ribbon.

View this post on Instagram A post shared by Star Magic (@starmagicphils) on Feb 23, 2020 at 9:05pm PST

View this post on Instagram A post shared by Star Magic (@starmagicphils) on Feb 23, 2020 at 9:05pm PST

Employees and and contract stars have showed their support for their network through Friday protests, Walks of Faith, and wearing the RGB pin. (READ: 'Show of love for democracy': Groups hold Red Friday protest to support ABS-CBN)

 

SOLIDARITY. Nikki Valdez and Jericho Rosales join the solidarity gathering outside the network's headquarters in Quezon City on February 21, 2020 for the renewal of the broadcast giant franchise. Photo by Inoue Jaena/Rappler

The book Kapitan: Geny Lopez and the Making of ABS-CBN, explains the significance of those colors: "The 3 circles symbolized both radio waves emanating from a transmitter as well as Luzon, Visayas, and Mindanao, while the 3 colors were patterned after the red, green, and blue of a TV screen. Above and below the logo were the initials ABS and CBN in stark stylized Malayan type.  In 1968, the architect and interior designer Wili Fernandez retouched it, using a new customized font called 'ABS-CBN Contemera.' Otherwise the logo has remained the same."

Before the red, green, and blue colors, the network's logo was in black and white. The logo was tweaked along the way before it became the symbol that most Filipinos can easily recognize today.

The current logo of ABS-CBN.

 

 

– Alexa Villano/Rappler.com