The Trump Administration recently announced a 10-percent baseline tariff on all goods imported into the United States, including vehicles. Some countries will face even higher costs, with goods from China subject to 34-percent tariffs, and goods from the European Union subject to 20-percent tariffs.
With that, we’ve reached out to automakers to see how their products may be affected in the US. Some companies have already made plans to eat certain costs, while others admit that price hikes may be passed on to consumers. This story will be updated regularly as automakers respond, and new information on the tariffs becomes available.
Aston Martin
Aston Martin does not have a statement on tariffs at this time.
Audi
An Audi spokesperson deferred to the official statement sent to Motor1 from its parent company Volkswagen Group:
"The Volkswagen Group has taken note of US President Trump's decision to impose tariffs of 25% on all imports of passenger cars and light commercial vehicles into the United States with effect April 2nd.
The Volkswagen Group is closely monitoring developments and will comprehensively assess internally the potential impact on supply chains and our production network.
The US is an important market for the Volkswagen Group. We have invested more than $14bn into the market recently, support thousands of well-paid jobs, and contribute to prosperity and growth. We share the assessment of most experts that US tariffs and any counter-tariffs will have negative consequences for growth and prosperity in the US and other economic areas. The entire automotive industry, global supply chains and companies as well as customers will have to bear the negative consequences.
We continue to promote a rules-based exchange of goods, open markets and stable trade relations. These are essential for a competitive economy and for the automotive industry in particular. At the same time, we continue to advocate constructive talks between the trading partners in order to ensure planning security and economic stability and to avoid a trade conflict."
BMW
In March, BMW said tariffs won’t affect pricing on vehicles imported into the United States from Mexico, at least until May 1. According to the Wall Street Journal, BMW will reportedly “price protect” any vehicles subject to additional tariffs. That would apply to cars like the 2 Series and M2, as well as the 3 Series sedan, which are all produced at BMW's factory in San Luis Potosi, Mexico. But, the company stated that it "may need to reassess" that decision after May 1.
Dodge
Production of the Dodge Charger EV will be halted as part of a larger stoppage at Stellantis’s Windsor, Ontario, and Toluca, Mexico, manufacturing facilities.
Ferrari
Ferrari responded to tariffs by increasing prices on some of its vehicles by 10 percent. Affected models include the 12Cilindri, F80, and Purosangue. The 296 GTB, Roma, and SF90 will not be affected by the price increase.
Ford
Ford is extending employee pricing to customers under Trump’s new tariffs. The program, dubbed “From America, For America,” goes into effect April 3 and runs through June 2. It includes models like the F-150 and Maverick, as well as a handful of Lincoln vehicles.
Some vehicles, though, are excluded from the price break program, including the 2025 Ford Expedition and Lincoln Navigator, as well as performance models like Raptors and “specialty Mustang and Bronco vehicles.” The promotion also does not apply to fleet customers.
Ford CEO Jim Farley, in a previous statement, said tariffs would "blow a hole in the US industry that we have never seen."
General Motors
General Motors has not issued a company-specific response on Trump’s tariffs. But, the automaker did issue a statement through the American Automotive Policy Council (AAPC), which also represents Ford and Stellantis.
"We continue to believe that vehicles and parts that meet the USMCA’s stringent domestic and regional content requirements should be exempt from the tariff increase. Our American automakers, who invested billions in the U.S. to meet these requirements, should not have their competitiveness undermined by tariffs that will raise the cost of building vehicles in the United States and stymie investment in the American workforce, while our competitors from outside of North America benefit from easy access to our home market.” — AAPC President Matt Blunt.
Hyundai / Genesis
Hyundai CEO José Muñoz said the automaker will not raise prices due to tariffs. Last month, Muñoz said he believed the company’s “localization strategy” would “help mitigate the impact of any potential policy change.” The automaker also recently said it was investing $21 billion into its US operations by 2028, increasing its production capacity in the United States. Muñoz said the US is an important market to the company where it needs to “offer a competitive product.”
However, Hyundai could backtrack on that later in the year. An official announcement released on April 4 states all Hyundai and Genesis models sold in the US will not see any price increase for at least two months, ending on June 2.
Infiniti
Infiniti has paused production in Mexico, where it builds the QX50 and QX55. The brand had already told retailers that production for the two crossovers would end this December, but it’s unclear if production will restart before the end of the year.
In a widely reported letter Infiniti sent to retailers, Infiniti Americas Vice President Tiago Castro attributed the production pause to Trump’s 25 percent tariff on imported vehicles. QX50 and QX55 production will continue for other countries. Nissan North America told Auto News that the company is reviewing its “production and supply chain operations to identify optimal solutions for efficiency and sustainability.”
An Infiniti spokesperson confirmed this to Motor1, saying:
"We are pausing any additional orders of the Infiniti QX50 and QX55 for the U.S. market produced at the COMPAS plant in Mexico. Production is expected to continue for those models sold in other markets."
Jeep
Stellantis will halt Jeep Compass and Wagoneer S production as part of a larger stoppage at Stellantis’s Windsor, Ontario, and Toluca, Mexico, manufacturing facilities. Both vehicles are imported from Mexico.
Mercedes-Benz
Initial reports suggested Mercedes-Benz may consider an import stop on its cheapest models in the US, but the company has since come out and denied those reports. A Mercedes spokesperson told Reuters:
"This is without any merit. Mercedes-Benz continues to seek sales growth for its highly desirable vehicles."
McLaren
McLaren issued a statement to Motor1, saying:
"We are closely monitoring developments regarding potential US tariffs and will continue to work with key government stakeholders to find a fair resolution for all parties."
Nissan
Nissan has reduced the pricing of its Rogue and Pathfinder models due to the “challenging car-buying landscape,” the company said in a statement. Both vehicles are built primarily in the US at the brand’s Smyrna, Tennessee, manufacturing facility (though some Rogue models are imported from Japan). It’s unclear how the tariffs will affect other Nissan vehicles produced in Mexico, like the Sentra, Versa, and Kicks.
Nissan issued a larger statement to Motor1, saying:
"We are reviewing our production and supply chain operations to identify optimal solutions for efficiency and sustainability. Our objective is to implement the most effective industrial strategy to offer Nissan and Infiniti customers great product and strong value. As a result, we are taking a few immediate actions:
Currently, more than half of our US sales volume is sourced from our plants in Tennessee and Mississippi. We will maintain two shifts of production of Nissan Rogue at our Smyrna, Tennessee plant, keeping more localized volume in the US that is free of the new auto tariffs. Production of other US models in Mexico and Japan continues based on market needs.
The company currently has ample inventory at our U.S. retailers that is unaffected by the new tariffs. We will continue to evaluate the impact, as well as market needs, to make any additional adjustments to production."
Stellantis
In March, Stellantis issued a statement through the American Automotive Policy Council (AAPC), which also represents GM and Ford.
The company has since idled production at its Windsor, Ontario, and Toluca, Mexico, manufacturing plants through the end of April and plans to lay off around 4,500 workers in Windsor. The 2,500-plus workers in Toluca will have to report to the plant, but won't build cars. The company will temporarily lay off 900 workers at its US plants.
"We are continuing to assess the medium- and long-term effects of these tariffs on our operations, but also have decided to take some immediate actions, including temporarily pausing production at some of our Canadian and Mexican assembly plants. Those actions will impact some employees at several of our US powertrain and stamping facilities that support those operations." — Stellantis North America chief Antonio Filosa in an email to employees
Toyota
Toyota has not yet issued a statement on tariffs at this time.
Volkswagen
In addition to the statement from Volkswagen Group (listed above with Audi), a memo obtained by Automotive News claims Volkswagen will add an import fee on vehicles assembled outside the United States. A VW representative told the publication that it’s working to determine the added costs. The company said it expects the tariffs to begin affecting prices as soon as April 3 on vehicles imported from Mexico and Europe.
The company has also paused rail shipments of Mexican-built cars into the US, but it’s continuing to ship cars on boats. However, any car delivered to an American port after the tariffs take effect will be held. The company will inform dealers of the import fee by the middle of the month. VW builds the Jetta, Tiguan, and Taos in Mexico, the GTI, Golf R, and ID.Buzz in Europe, and the Atlas and ID.4 in America.
