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Benzinga
Benzinga
Technology
Anusuya Lahiri

Here's How Alibaba Is Capitalizing To Promote 2022 Beijing Olympics

BABA (Organization) Alibaba Olympics (Event) Beijing Alibaba Group Holding Ltd China DAMO Academy NYSE Taobao Live
  • Alibaba Group Holding Ltd (NYSE:BABA) released a virtual idol promoting the 2022 Beijing Olympics.
  • Named "Dong Dong," the virtual idol, a computer-generated character, is "a passionate, Beijing-born 22-year-old woman who loves winter sports."
  • Since early February, Dong Dong has appeared in nightly broadcasts via Taobao Live, Alibaba's live-streaming services.
  • DAMO Academy, Alibaba's research arm for advanced technology, created Dong Dong.
  • Dong Dong shares bits of Olympics-related trivia, promotes Olympics-related merchandise, and dances in live-streaming sessions, Reuters reports.
  • Virtual idols have become a rage in China over the past few years.
  • Price Action: BABA shares traded lower by 0.95% at $125.30 in the premarket session on the last check Thursday.
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