Heinz has launched three new flavours of mayonnaise mash-ups on the back of research that says 51% of people in the UK mix sauces on the plate. Heinz has unveiled three new Heinz Mayo Mashupz:
- MayoRacha – Mayonnaise & Sriracha
- MayoMust – Mayonnaise & Mustard
- MayoCue – Mayonnaise & BBQ Sauce
The launch of the new line-up comes after Heinz Saucy Sauce – a mix of Heinz Tomato Ketchup and Heinz [Seriously] Good Mayonnaise – launched in 2019.
A poll found mtwo thirds of us have two or more bottles of sauce on the table with meals - and some even like to combine mayonnaise with jam or apple sauce.
Wendy Lin, Senior Brand Manager at Heinz, said: “We love that people are getting creative with their sauce combos. So, we placed the power in the hands of the public to decide what Mashup we should create next. A quick dollop of our MayoRacha, MayoMust or MayoCue is all it takes to level-up mealtimes and get your tastebuds tingling. Our Mashupz are the perfect companion for pizza crusts, chips, burgers, sandwiches, sushi lunches and so much more.”
All three sauces are available in ASDA stores nationwide from 13th February 2023 for £3.39 (RRP) for 400ml.
Heinz MayoCue will be available in ASDA exclusively for 12 months, while Heinz MayoRacha and Heinz MayoMust will be available in wider retailers from early April.
