A full English breakfast has several important components. The classic morning feast has to feature - for meat eaters and non-vegans at least - eggs, bacon and sausages.
Mushrooms, a stack of buttered toast, a pot of tea and a choice of sauces need to make an appearance too. As do hash browns and baked beans - quite the list, really.
But Heinz has come up with a new innovation that will save space on anyone's breakfast plate. It comes in the shape of hash browns filled with baked beans.
Looking a little like fish fingers, they consist of an outer layer of crispy chopped potato that surrounds a core of beans. Iceland has announced that the frozen, oven-ready item will be on sale in its stores, including Food Warehouse outlets, from September.
A post on Iceland's official Twitter account said: "Remember when you had Heinz Baked Beans with hash browns and thought "Why not put the baked beans IN the hash browns"? Well, coming in September...!"
Iceland followers responded with a mix of opinions. Some were in favour - while others didn't sound overly enthusiastic about the idea of combining the two products.
Andy Hunstone @andrewhunstone9 said "Oh my god you absolute beauty Iceland bring it on," while Emma @EmmaBadge said: "Has to be better than Weetabix!"
Arnoldpalmtree @arnoldpalmtree also commented: "My 2 favourite foods. Godsend."
But Seb @Seb_81_ said: "Sorry the bean juice is either going to disappear and make the potato soggy (soggy hash browns are bad) or there won't be enough and dry beans are also bad. This just seems like a terrible thing."
Liz Marshall @The_LizMarshall said "I love you Iceland but no" and Stu_Webb asked: "What fresh hell is this?"
