
Reality television star Heidi Montag's 2010 album “Superficial” has surprisingly soared to the top spot on iTunes' all-genre songs and albums charts, a remarkable 15 years after its initial release. This unexpected achievement comes on the heels of Montag and her husband Spencer Pratt facing the loss of their home in the Palisades Fire.
Pratt took to TikTok to share images of their ravaged house, urging fans to support Montag by streaming her music on various platforms. The call to action proved successful as “Superficial” surpassed Bad Bunny's latest album to claim the No. 1 position on the albums chart, while the title track outperformed hits by Blackpink's ROSÉ and Bruno Mars on the songs chart.
In a celebratory Instagram video, Pratt expressed gratitude for the overwhelming support, emphasizing the significance of their newfound musical success over material possessions. The couple's sons are set to inherit a legacy of chart-topping achievement, as Pratt gleefully noted.
The surge in popularity extended to Apple Music, with Montag experiencing a substantial spike in streaming numbers, marking her best day on the platform to date. “Superficial” also made a notable reentry into Apple Music's pop albums chart in multiple countries, including the U.S., Canada, Australia, and the U.K., where it reached the top 10.
Montag's rise to musical prominence follows her stint on the reality show “The Hills,” where she first crossed paths with Pratt. The duo, known as “Speidi” in the media, cultivated a reputation for embracing their roles as attention-seeking figures, even penning a book on fame in 2009.
Following the conclusion of “The Hills” in 2010, Montag and Pratt's public profile diminished, prompting them to leverage social media to engage with their dedicated fan base. Their recent resurgence in the music scene has reignited interest in their dynamic personalities and entertainment ventures.