More than two million people watched the Meghan and Harry documentary series on TV on the day it was launched.
The behind the scenes look into the lives of the Duke and Duchess of Sussex, attracted the biggest ever single day audience to any Netflix show when it aired on Thursday.
The first episodes of the tell-all account of the former Royals was watched by a record 2.4 million on television on its Thursday night launch - the highest number since the online streaming service joined ratings compiler Barb in October.
However, Barb’s figures only account for those watching on a television set - meaning the true figure is likely much higher.
Three episodes in the six part series were put online at 8am on Thursday, with the second half set to be uploaded on December 15. Viewers learned of the couple’s first date, how Meghan was introduced to William and Kate, and how the Duchess of Sussex felt she had alienated Royals by hugging rather than shaking hands.
Episode two attracted 1.5 million viewers on the first day while 800,000 stayed tuned for the third one. By comparison, the the first episode of The Crown attracted around 1.1 million first day viewers while EastEnders gets an average viewership of around 2 million.
Netflix will likely be unperturbed by any first day figures as their model is established to suit longer-term viewing trends than traditional TV channels.
The episodes begin with the Duchess of Sussex accusing the media of wanting to “destroy” her and claiming “salacious” stories were “planted” by the press.
They also accused the royals of having a “huge level of unconscious bias”.
