ITN Productions boss Ian Rumsey says there's an "insatiable appetite" for the Royal Family among TV viewers.
The managing director of ITN, which produces ITV News and was behind Prince Harry's interview with with Tom Bradby, says the Royal Family is like a soap opera "playing out in royal time."
ITN is gearing up to provide a stream of King Charles' Coronation next Saturday at Westminster Abbey, for a number of territories, including the US.
Prince Harry's interview has, meanwhile, been sold across the world and over the last three years, ITV has produced a staggering 75 documentaries about the Royal Family.
Rumsey says there is hunger for stories about the royals, as the on-going saga between The Duke and Duchess of Sussex, and their relatives continues.
Speaking to Deadline, Rumsey said: “I’m surprised that we still have this level of appetite and interest.
“It goes through stages but we are in a period where there is an insatiable appetite. It feels like a soap opera, playing out in real time in front of our eyes.”
Organisers of The Coronation will no doubt be aware of the millions watching the historic spectacle at home, with every detail thought out.
But with space inside the Abbey limited to just 2,000 people, the guest list for Charles and Queen Camilla's big day has had to be carefully controlled, and some haven't made the cut.
When Charles and Camilla are crowned in just under two weeks' time, they will be surrounded by their nearest and dearest family members.
However, one that won't be there at Westminster Abbey for the service will be the King's former sister-in-law Sarah Ferguson.
The King has decided against inviting Fergie, despite her still sharing a home with his brother Prince Andrew and seemingly being welcomed back into the royal fold.
It now means that she will not be alongside her daughters Princess Beatrice and Princess Eugenie, who are both nieces of the King, in Westminster Abbey for the historic event on May 6.
Last week Fergie was asked about her non-attendance at the Coronation during an appearance on Good Morning Britain to promote her latest novel.
When asked if she would be attending, the Duchess of York replied: "No I'm not because it's a state occasion and being divorced you can't have it both ways.
"I'm enjoying being divorced to my husband not from my husband."
Meanwhile, during an appearance on ITV's Loose Women last month, she was asked about her plans for the big day after saying she may not be invited to the ceremony because she has now split from the Duke of York.
Fergie said: “I will be having a little tea room and putting out the bunting. I love to watch it on the telly because the commentators are always good."
She also revealed her plans to take the late Queen's corgis with her to a nearby nursing home and celebrate with them.
