Creative agency Impression Studio has acquired an East Anglian counterpart as part of a growth effort.
The Harrogate-based firm, which includes specialist digital marketing sister agency Next Chapter, has bought Norwich-based marketing outfit FLOCC for an undisclosed sum. The move adds two members of staff to Impression's 15-strong team, which is expected to grow further this year before becoming a workforce of 22 by 2024/25.
Charlie Hartley, who founded Impression in 2009, said: "I’m delighted to have added FLOCC to our business. It was clear from initial discussions that the values, expertise, client base and culture of FLOCC aligned so closely with our own, and the skills and capabilities of the existing FLOCC team will add significant value to our offering, and vice versa.
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"The digital world is constantly evolving, and so are the behaviours and expectations of customers. The race for their attention and their business is won by those who can best match the relentless pace of change. We exist to keep our clients at the head of that race and - with the added power of our new addition - will continue to strive even further. As a growing and ambitious agency, this acquisition enables us to operate more cohesively in East Anglia, expand the group’s overall service offering, continue to recruit outstanding talent, and inject new life into our service delivery and client services."
The deal will see FLOCC's founder and managing director Mark Merrywest exit the business. Under his leadership the firm has worked with the likes of the University of East Anglia, MTV and Tresca Bikes.
Daniel Swepson, head of marketing at Next Chapter, added: "We’re really excited to welcome FLOCC’s team and clients to the business and have already identified a wide range of opportunities following the expansion of our service offering and capabilities, which will no doubt be of benefit to Impression, Next Chapter and FLOCC clients alike.
"We look forward to accelerating our technology capabilities, growing and adding value to the client base of all three businesses. We also hope to expand further across East Anglia, working with ambitious brands looking to do things differently and break the mould, which is something we’ve been doing here at Impression and Next Chapter for over a decade."
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