The recent launch of new merchandise by the Harris-Walz campaign has brought about a significant shift in style from the previous Biden-turned-Harris campaign. The Biden campaign had prominently featured the sans-serif typeface 'Decimal' and the serifed 'Mercury Text,' both crafted by Hoefler&Co in collaboration with senior creative adviser Robyn Kanner. When the Biden signage seamlessly transitioned into the Harris branding just 16 days ago, there was a clear sense of design continuity in the updated signage.
However, the unveiling of the new typeface and color scheme on Tuesday marks a distinct departure as Vice President Kamala Harris progresses with her new running mate. This fresh design direction also pays homage to her 2020 'KAMALA HARRIS FOR THE PEOPLE' sans-serif logo, creating a visual link to her previous campaign.
