The Harris campaign recently released its first TikTok video following Vice President Kamala Harris's announcement of Minnesota Gov. Tim Walz as her running mate. The video serves as a warm welcome to Walz as he enters the race alongside Harris.
In the 21-second clip, Walz is seen drawing a clear distinction between himself and his Republican opponent, Ohio Sen. JD Vance. He emphasizes his rural background and criticizes Vance for his lack of understanding of small-town America.
Walz is quoted in the video saying, 'People like JD Vance know nothing about small town America. It’s not about hate. It’s not about collapsing in. The golden rule there is ‘mind your own damn business.’ Their policies are what destroyed rural America. They’ve divided us.'
The video showcases various scenes of Walz in different settings, including his office, with farm animals, on a football field, and even in a helicopter. These visuals aim to highlight Walz's personal biography and connect with voters on a more personal level.
By featuring Walz's rural roots and contrasting his approach with that of his opponent, the Harris campaign is setting the stage for a campaign that focuses on unity, understanding, and a commitment to revitalizing rural America. The strategic use of TikTok as a platform for this message indicates the campaign's efforts to engage with a younger, more digitally savvy audience.
