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Harris Campaign Shifts Focus To Abortion In New Ads

Vice President Kamala Harris speaks at the International Union of Painters and Allied Trades District Council 7, Monday, Jan. 22, 2024, in Big Bend, Wis. Harris plans to return to Wisconsin nex

The Harris campaign has recently unveiled three new ads that mark a shift in focus from introducing and defining Kamala Harris as a candidate to highlighting key policy issues. One of the prominent themes in these ads is the issue of abortion, with a clear contrast being drawn between Harris and former President Donald Trump.

The ads feature personal stories of women impacted by the potential overturn of Roe v. Wade, as well as direct quotes from Trump regarding his stance on abortion and birth control. The messaging aims to emphasize the stark differences between the two candidates on reproductive rights.

Furthermore, the campaign has also started to address the ongoing border crisis, attributing the chaos and lack of control to the Biden-Harris administration. The ads highlight the challenges faced at the border, including the influx of migrants and the porous nature of border security.

Ads highlight abortion rights and border security challenges.
New Harris campaign ads emphasize policy differences with Trump.
Personal stories and direct quotes used to engage voters.

Specifically, the ads point out the high number of migrants being overseen by local authorities, such as the 42,000 migrants in Denver, and raise concerns about the presence of unvetted individuals, particularly young men, entering the country. The campaign suggests that the current situation is a result of the administration's policies and calls for accountability.

In addition, the ads reference recent apprehensions of individuals at the border, underscoring the potential risks posed by undetected individuals, including gang members with criminal histories. The campaign asserts that the border situation reflects a broader issue of rising crime rates and emphasizes the need to address border security effectively.

Overall, the new ads released by the Harris campaign signal a strategic shift towards highlighting key policy differences between Harris and Trump, particularly on issues related to abortion and border security. By leveraging personal stories and direct quotes, the campaign aims to engage voters and shape the narrative around these critical topics in the upcoming election.

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