The Harris campaign recently unveiled a new broadcasting channel on the messaging platform WhatsApp, specifically targeting Latino voters to mobilize this crucial constituency. The channel, operated by the 'Latinos con Harris-Walz' organizing programming, aims to engage Latino voters in a unique way amidst the ever-evolving media landscape.
This initiative seeks to provide content that resonates with the Latino community while also combatting misinformation and disinformation. The platform will feature a bilingual selfie-style video from campaign manager Julie Chavez Rodriguez, along with daily voice memos, videos, and notes from surrogates.
The campaign's strategy focuses on creating an organic path to connect with Latino voters by emphasizing grassroots, non-produced content. By highlighting news stories and commentary from trusted sources and voices, the campaign aims to foster meaningful engagement with the Latino community.
In a statement, Harris-Walz Hispanic Media Director Maca Casados emphasized the campaign's dedication to expanding voter outreach through various channels. The launch of the Latinos con Harris-Walz WhatsApp channel underscores the campaign's commitment to engaging in substantive conversations with Latino voters about the significance of the upcoming election.
