The Harris campaign has unveiled a new ad aimed at engaging Latino voters in key battleground states as the election approaches. Titled “Why do we fight,” the ad emphasizes Harris’ advocacy for middle-class families and her efforts against corporate exploitation.
The ad highlights Harris' past battles, such as fighting for car wash workers who were denied fair wages and challenging corrupt banks that displaced families from their homes. It also showcases her successful campaign to lower insulin prices by taking on major pharmaceutical companies.
A recent poll conducted among Latino registered voters shows Harris leading Trump by a significant margin, with 54% of respondents supporting Harris compared to 40% for Trump. While Harris is ahead of Trump in this demographic, she is not performing as strongly as previous Democratic nominees.
The 60-second ad will be broadcast during Hispanic Heritage Month on popular programs like Major League Baseball divisional games, top-rated telenovelas, Chivas’ Apertura 2024, and LaLiga fútbol. Additionally, it will air during Vice President Harris’ and Trump’s upcoming Univision town halls.
This advertising blitz is part of the Harris campaign’s substantial $370 million investment in TV, radio, and digital advertising leading up to Election Day. The campaign aims to leverage these targeted ads to secure support from Latino voters and secure victory in the upcoming election.
