The Harris campaign recently launched a new ad aimed at Asian American voters in swing states, highlighting Vice President Kamala Harris' personal connection to the community. Titled “My Mother,” the ad features Harris' tribute to her mother, Shyamala Gopalan, who immigrated to the US from India in 1958. In the ad, Harris recalls her mother's influence on her values, emphasizing the importance of taking action against injustice.
Harris expresses her commitment to advocating for safety, dignity, and justice, citing her decision to become a lawyer at a young age. The campaign views the Asian American demographic as a crucial part of their winning strategy for the upcoming election and plans to intensify outreach efforts in the coming weeks.
To engage Asian American voters, the campaign will deploy dedicated staff in swing states and utilize paid media strategies. Additionally, a fact sheet detailing Harris' and Gov. Tim Walz's plans for Asian American communities has been released. The 60-second ad will be broadcast on various digital platforms and nearly 70 different television outlets.
This latest ad marks the third targeting Asian American communities in the past month as part of the Harris campaign's substantial investment in digital and television advertising leading up to Election Day. With a focus on connecting with diverse voter groups, the campaign aims to resonate with Asian American voters and secure their support in the upcoming election.
