You really helped me think about things in a different, more creative way.
Thank you for imparting your vast knowledge on the subject, I enjoyed the class thoroughly.
Story is present in every aspect of our lives, and that is no less true for business. In fact, reconnecting with emotion and story, rather than solely hard facts, can weave narrative into your communications, make your pitches more persuasive, and allow you to breathe purpose into ideas.
If you’ve ever wanted to create presentations that are compelling, write emails that inspire a reaction, or pitch with real emotion, then this masterclass is for you. Join marketing, communications and storytelling expert Anthony Tasgal who will equip you with the tools to move beyond ‘too long, didn’t read’ and get you to start thinking, speaking, and presenting in stories.
Over three comprehensive sessions, you will discover the key principles of storytelling, what behavioural economics tells us about the brain, and the importance of structure when communicating your messages. You will also take part in focused group exercises where you will work through real-life examples with tailored guidance and feedback from Anthony.
By harnessing the power of storytelling, you will be able to dramatically enhance many forms of communication - including presentations, pitches, and marketing copy.
This course is for …
Professionals who want to communicate more effectively and with greater impact
Anyone looking to connect with their audience, and stand out from the competition.
Course content
How to avoid overloading your messages
Strategies for being effective and efficient with your communications
Exercise: junk the jargon
Why story conveys meaning, emotion and empathy
The science of story: behavioural economics and the brain
Why the brain sees stories as patterns with meaning
The key principles of storytelling
Exercise: heroes, villains, quests and conflict
Finding a voice for your brand or story
(plus £7.80 booking fee) or £307.89 with a copy of The Storytelling Workbook: a nine-week programme to tell your story (plus £7.80 booking fee)
Tutor profile
Anthony ‘’Tas’’ Tasgal runs his own training company and is a course director for the Chartered Institute of Marketing, the Market Research Society, the Institute Of Internal Communication, the AAR (ad agency/client relationship advisers), and the Civil Service College. He leads courses on storytelling, behavioural economics, insightment and creative briefing in the UK, US, Europe, China, Hong Kong, Australia and the UAE. He is also a long-term ad agency planner and freelances with several agencies and clients; recently, he helped the Royal Albert Hall to tell their story ahead of their 150th anniversary in 2021. Anthony is also an associate lecturer at Bucks New University and Nottingham Trent University, and a principal advisor for CIO Connect in Hong Kong, the premier advisory service dedicated to CIOs and other tech leaders in HK. He regularly speaks at client events and international conferences, and appears on TalkRadio’s Early Breakfast show to discuss marketing and advertising topics and review the papers. He is the author of The Storytelling Book, an award-winning guide to using storytelling techniques to improve presentations and communication. His second book, The Inspiratorium, was released in 2018, followed by Incitations in 2020, with The Storytelling Workbook to be launched in April 2022.
Details
Date: Wednesday 8 March, Friday 10 March 2023
Time: 1:30pm-5pm GMT each day
Price: £299 (plus £7.80 booking fee) or £307.89 with a copy of The Storytelling Workbook: a nine-week programme to tell your story (plus £7.80 booking fee)
Capacity: 20
This masterclass is available globally. See this time zone converter to check your local live streaming time.
1:30pm GMT | 2:30pm CET | 5:30am PST | 8:30am EST
You will be sent a link to the webinar 24 hours and 30 minutes before the course start time. Please email masterclasses@theguardian.com if you do not receive the access link 24 hours before the scheduled start time.
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Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
