H&M Collaborates With Indian Designer Anamika Khanna on a Wonderfully Eclectic Collection

Anamika Khanna H&M (Credit: Courtesy of H&M)

H&M is certainly no stranger to collaborations. The fast-fashion giant has a history of teaming up with big-name fashion houses (Rabanne, Simone Rocha, Mugler) to give people a more affordable way to rock designer labels. H&M's latest collab is with Indian designer Anamika Khanna offering a vibrant way to welcome fall.

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M shines a spotlight on the designer's eclectic style. Khanna wants to introduce the sartorial codes of India to the masses by taking traditional silhouettes and giving them a contemporary spin. There are pieces for the whole family along with jewelry and accessories.

Anamika Khanna H&M (Credit: Courtesy of H&M)

"I've always felt Indian fashion gets lost when interpreted by the rest of the world," explains Khanna. "Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary."

Anamika Khanna H&M (Credit: Courtesy of H&M)

Make sure to mark your calendar because the full Anamika Khanna H&M line drops September 5 in select stores and online.

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)

Anamika Khanna H&M (Credit: Courtesy of H&M)