Have you found yourself in the market for one of those pannelled bodysuits worn by Dua Lipa and Lizzo over the last year, but don't want to spend the requisite £800?
Well, you may finally be in luck, because H&M latest designer collaboration is with none other than fashion house Mugler.
Mugler is currently helmed by creative director Casey Cadwallader (aka the mind behind all those viral cut out catsuits), who has committed to presenting “powerful modern femininity” in his collections for the brand.
And now he’s bringing that powerful modern feminity to the masses by joining forces with Ann-Sofie Johansson, H&M’s creative adviser, to create a capsule collection that will merge high end with high street and is available from today (May 11).
H&M has previously teamed up with big brands like Moschino, Roberto Cavalli, Karl Lagerfeld and Stella McCartney, as well as fashion houses Balmain, Versace and Comme des Garçons.
The Lagerfeld collab, which launched back in 2004, was so successful it sold out in store within a matter of hours (this was 2004, remember, it wasn’t the height of the internet, you had to go in person).
A year later, the Stella McCartney partnership was met with the same level of interest. Queues as long as 800 people formed outside H&M stores and sales assistants who prayed for calmer scenes than the Lagerfeld launch were sorely disappointed. “We thought it would be quieter than with the Karl Lagerfeld line. We were wrong,” one H&M employee told WWD at the time.
H&M’s more recent collaborations have attracted big numbers too — the collaboration between H&M and Balmain in 2015, for example, rode the crest of Balmain’s wave of popularity and became its most popular collection to date. “The interest for this launch has exceeded all previous collaborations, both in-store and online,” Hacan Andersson, a rep for H&M told Bloomberg in 2015.
Other collabs, like those with Kenzo and Erdem in 2016 and 2017, haven’t fared as well, but things normally pick up when a huge name wades in (Moschino’s 2018 H&M collection was so popular the website crashed).
All things considered, Mugler’s merge with the high street giant is set to be as big as its predecessors, especially with its recent crop of viral styles. But who knows, maybe those Dua Lipa bodysuits won’t translate
