Gwyneth Paltrow has given her opinion on the claim Kourtney Kardashian ‘copied’ her by launching a lifestyle brand.
The Hollywood actress is now more famous for her company Goop, which she founded in 2008.
While Kourtney went live with her website Poosh in 2019, which is billed as ‘a guide to living your best life’.
In a candid Instagram Q&A with her 8 million followers, Gwyneth was asked: “Are you upset that Poosh copied you?”
The 49-year-old denied that was the case – and even offered a message of support to Kourtney, saying there is room for every woman in business.
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The Shallow Hal star wrote: “This idea that women need to be in competition is legacy patriarchy bull****.
“There is room for EVERY woman to fulfil her dreams.
“I used to fall prey to this kind of thinking years ago, so I understand where it comes from.
“Now I get so happy when I see a new wellness businesses. There is a place for all of us.”
She added: “Plus @kourtneykardash is a really good person and also #KRAVISFOREVER.”
Goop – Gwyneth’s initials with a double o added in between - started out as a newsletter.
It has since evolved into a lifestyle website, a print magazine, podcast and e-commerce shop.
Once known for starring in Hollywood films such as Shakespeare in Love, which won her an Oscar, she has rebranded as a wellness guru with a multi-million dollar empire.
But her success hasn’t been without controversy over some of the products and treatments she helps promote on the site.
Recommending vaginal steaming and a coffee enema device were both condemned by medical experts.
Goop also sold a 24-carat gold dildo costing $10,000 designed "for women who demand the ultimate in luxurious indulgence.
And Gwyneth admitted to putting ‘sex dust’ – which costs £1,200 a year – in her breakfast smoothie every morning.
This is said to help "stimulate and cultivate sexual flow" and "ignite and excite sexy energy in and out of the bedroom".
Kourtney has come under similar fire for encouraging her audience to feel comfortable getting naked – but saying you should splurge £1,300 to do it.
On the Poosh site she advocates spending hundreds of pounds on various skincare products, candles and hydrating tools before you dare to bare.
And while she claims it's important to "love the skin you're in", Kourtney also pushes a host of pricey products to snap up if you want to look your best in the buff.
Other lifestyle articles on her website include ‘PDA as self care’ in response to the backlash she gets for her constant smooching with beau Travis Barker.
Explaining why she launched the brand, Kourtney said: “I decided to launch Poosh because I felt that there was something missing in the health lifestyle space.
“Healthy living gets a bad rap; it’s as though if you care about what you put in – or on – your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.”
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