Guinness is planning to make their alcohol free 0.0 pint available on draught in pubs across the country within months.
The zero alcohol pint has enjoyed phenomenal sales since it was created and now owners Diageo see a massive global market for it.
So far it has only been available in a 538 ml can in the vast majority of bars nationwide. But now publicans have been told it will be available on draught within a few months.
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Diageo representatives have been lobbying pubs to take the 0.0 brand on draught.
It is understood Guinness technicians are working frantically behind the scenes to install a pipe for the 0.0 brand in bars and restaurants that want it.
The biggest challenge for them is to ensure that the pipe carrying the 0.0 pint is cleaned every two weeks, otherwise the taste of the drink is affected.
One Co Louth publican who is planning to have the 0.0 draught version installed said: "Guinness are now determined to put the 0.0 on draught. The drink is very popular with designated drivers who feel they can still have good craic drinking a zero and it almost tastes as nice as the real thing.
"The drink has become a big hit in a very short space of time and now Guinness wants to roll it out everywhere.
"The reaction to it from the punters is very positive and the 0.0 obviously has a huge future and is currently the number one non alcoholic drink."
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