The Guardian has today announced (Wednesday 15 January) that the Guardian Advertising Awards are returning for a second year and are now open for entries.
Free to enter, the 2025 awards celebrate advertising campaigns that have featured across Guardian channels, highlighting unforgettable examples of scale, influence and integrity – the Guardian’s unique formula for advertisers.
Winners will be judged in the following five categories that best reflect advertising displayed across the Guardian:
Everyday brands
Brands connecting with big moments
Premium brands
Brands doing the right thing
Challenger brands
There will also be a grand prix award for the brands that go above and beyond the entry criteria. Brands and agencies cannot enter this category, the grand prix winner will be selected by the judges from all of the winning campaigns.
Imogen Fox, chief advertising officer, Guardian News & Media says:
“We are delighted the Guardian Advertising Awards are returning following our successful launch last year. The Guardian offers a unique formula for advertisers – scale, influence and integrity – and these awards celebrate the campaigns that exemplify this valuable, and increasingly rare, combination that helps us to achieve responsible reach for partners.”
The judges for the Guardian Advertising Awards 2025 include: Murray Bisschop, UK marketing director, Tesco; Andy Nairn, co-founder, Lucky Generals; Pippa Glucklich, CEO, Electric Glue; Ben Malbon, vice-president, brand & creative marketing, EMEA, Google; Clarice Metzger, strategy director, Revolt London; Nik Wheatley, co-founder, Notorious Communications; Monica Majumdar, head of strategy, Wavemaker UK; Ruben Schreurs, group CEO, Ebiquity Plc; Zoe Kalar, CEO and founder, WeAre8.
The Guardian Advertising Awards 2025 awards are open for entries until Wednesday 12 March.
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About the Guardian Media Group
Guardian Media Group is amongst the world’s leading media organisations. Its core business is Guardian News & Media (GNM), publisher of theguardian.com, one of the largest English-speaking quality news websites in the world.
In the UK, Guardian Media Group publishes the Guardian newspaper six days a week, first published in 1821. Since launching its US and Australian digital editions in 2011 and 2013, respectively, traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. The Guardian also has an international digital edition and a new European edition that launched in 2023.
