Grimsby seafood could soon be sold in Singapore supermarkets after a strategic partnership was announced.
Hilton Food Group, the company behind two huge processing plants and a smoke house in the town, has entered into a long-term collaboration agreement with Country Foods Pte Ltd.
The wholly owned subsidiary of SATS, Asia's leading provider of food solutions and gateway services, is one of Singapore's largest food importers, distributors and manufacturers. And in an announcement to the City by the FTSE-listed UK giant, seafood headlined, alongside slow cooked meats, Australian beef, lamb and pork products when it comes to providing “Singaporeans the opportunity to purchase high quality, good value protein products produced from Hilton's global manufacturing sites”.
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Hilton bought the consolidated Seachill and Coldwater business in 2017, adding Dutch processor Foppen last year. It revealed a first phase of expansion on South Humberside Industrial Estate this summer in a major investment following its diversification into seafood from a red meat heritage honed in Huntingdon and now active globally.
Philip Heffer, group chief executive, said: “This long-term, strategic collaboration with Country Foods is another step forward in our plan to grow our global footprint and diversify our business across Asia and internationally. With our extensive range of red meat, seafood, sous vide, vegan and vegetarian products, we are well placed to cater for the growing demand for high quality, affordable protein products in Singapore and beyond.
Proprietary technology and support with highly automated manufacturing and logistics practices is part of the agreement. Hilton will help with product traceability, sustainable packaging solutions, and efficiency improvements.
"We are looking forward to providing Country Foods with the technology, service and range of quality products which Hilton Foods is known for, drawing on our scale, experience and supply chain expertise,” Mr Heffer added.
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