UK high street icons Greggs and Primark will today open the doors to a brand new ‘Tasty by Greggs’ café, on the top floor of Primark’s London flagship Oxford Street East store, next to Tottenham Court Road. Following the launch of the collaboration earlier this year, which saw two clothing collections sell out and the opening of the first ever ‘Tasty by Greggs’ in Primark’s Birmingham store, Greggs is returning with the launch of a second ‘Tasty by Greggs’ café in the capital this week.
The new café follows other recently opened, high-profile Greggs shops in London including Leicester Square, Liverpool Street Station and Tottenham Hale Station. It is also the latest in the line-up of a range of services in the Primark store, including a nail and beauty bar and WornWell by the Vintage Wholesale Company, a new vintage clothing concession which also opens today and offers London customers the chance to shop branded and non-branded vintage and one-off items of clothing.
Described as the most ‘Instagrammable’ Greggs in the world, ‘Tasty by Greggs’ will be located on Primark’s top floor, featuring vibrant interiors, doughnut inspired seating booths and a Sausage Roll swing.
The 110-seater café will open its doors in Primark’s store from 1:30pm today and will offer a menu of customer favourites, including sausage rolls, bakes, pizzas, sweet treats and freshly ground coffee. Customers strapped for time can also skip the queues via Greggs Click + Collect using the Greggs App.
‘Tasty by Greggs’ customers will be able to get their hands on a range of hot food to go, including the recent TikTok phenomenon, Hot Yum Yums with either salted caramel or milk chocolate dipping sauce and pizza sharing boxes with a range of toppings.
Visitors can expect a fun experience with a double decker inspired bus with booths for those dining in, a Greggs phone box with interactive digital games, and a vintage style free-standing bike for those all-important social snaps.
Tony Rowson, Property Director at Greggs, said: “Since opening our first Tasty by Greggs in February this year, it’s been brilliant to see fans enjoying the world’s biggest and most Instagrammable Greggs in Primark, Birmingham. Opening our second in Primark’s flagship Oxford Street East store will be yet another milestone in our wider London expansion, following recent openings at Leicester Square and Liverpool Street Station.”
Tim Kelly, Director of Business Development at Primark, added: “Following the success of the first ‘Tasty by Greggs’ café in our Birmingham store, we’re delighted to be bringing the tastiest shopping experience to our London customers! The latest addition to our suite of in-store experiences in our Oxford Street East store, customers can now enjoy a tasty sausage roll and coffee to refuel while browsing the Primark products they know and love – in addition to the branded and non-branded vintage items WornWell’s opening will also bring.”
