One of the UK’s fastest-growing forecourt firms, Ascona, has entered into a deal that will see Greggs opening stores across its portfolio.
Under the tie up the bakery retail giant has opened its first store at Ascona’s Crossways Service Station in Neyland, Pembrokeshire.
Planning permission has also been submitted for Ascona’s second Greggs site at its Holywell Service Station in Flintshire.
Ascona, which is headquartered in Pembroke Dock, aims to see at least 30 new Greggs stores at its forecourts over the next five years. The group continues to execute its growth strategy through the acquisition of forecourts across the UK.
Its chief executive Ascona, Darren Briggs, said: “I am thrilled that we have opened our first Greggs in Pembrokeshire. Greggs is a much-loved brand and one that we are truly excited to be partnering with.
“Creating destinations that serve our customers and communities is at the heart of what we do, and the introduction of Greggs will be another string to our bow as we seek the magic formula at each of our locations.
“We are actively looking at multiple sites across our portfolio and our ambition is to open 30 new Greggs stores at forecourts across the country in the next five years, something we feel will is eminently doable after the stellar few weeks of trading this first site has had.”
Ascona Group has 62 sites across the UK employing 750 people.
It plans to continue to expand its portfolio to hundreds of sites over the next five years.
Last year it was named the second fastest-growing indigenous firm in the Wales Fast Growth 50 initiative having achieved revenue growth of more 700% between 2018-2020.
