A Greggs fanatic is attempting to make history by eating the most sausage rolls in half an hour.
John Dawes - who even has a themed tattoo to show his love for the bakery chain - managed to eat 21 meat-filled pastries in 30 minutes during his Guinness World Record bid, which is expected to bag him a new record.
The 43-year-old - who visits Greggs every morning for a latte and sausage roll - scoffed more than five pounds of sausage meat and had nearly 7,000 calories in meat and flaky pastry.
The Amazon driver from Billingham, Teesside, sat before a stack of 48 sausage rolls last week - managing nearly half - and has since got a new tattoo.
John said: "I've always loved sausage rolls, after swimming as a kid I always used to have one with tomato sauce and they just remind me of my childhood.
"So doing a sausage roll challenge has been on my radar since I started competitive eating.
"I'm a huge fan of Greggs and have been going as long as I can remember, I even started buying sausage rolls and steak bakes in bulk because I just loved eating them so much.
"The challenge got difficult after number 17 when I started to feel a bit stuffed.
“I actually scolded my mouth on the first one which kind of helped me push through the first lot as the heat didn't affect me after that."
Although John’s still awaiting official confirmation from Guinness World Records – who are reviewing his footage of the attempt - he’s confident of a win and has already been celebrating.
John continued: "I celebrated by getting a tattoo at Skins and Needles in Middlesbrough, dedicated to my love for Greggs sausage rolls and hopefully, my new record for sausage roll eating!”