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Wales Online
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Megan Nisbet

Greggs and Primark collection: Clothing range and cafe collaboration explained

Love Greggs? Well now you can say you've been there and worn the t-shirt, quite literally.

The much-loved high-street bakery has announced a collaboration with the equally much-loved high-street store Primark.

The bizarre food and fashion collaboration has been confirmed after shoppers spotted sausage rolls and pasties strategically placed in Primark display windows over the weekend.

Read more: The axed McDonald's menu items you've forgotten about from McSalad Shakers to the McPizza

Sharing the news on their social media platforms, Greggs posted a video and captioned it: "Freshly baked collab. Coming soon to a @Primark near you… #GreggsandPrimark."

"Our tastiest collaboration yet," Primark added.

But what is the collection, when does it launch and what is it all about? Here's everything you need to know.

A Primark mannequin with a Greggs Steak Bake (Greggs/Primark/PA Wire)

Greggs and Primark clothing collection

UK high-street icons Greggs and Primark have today [Tuesday, February 8] announced a first-of-its-kind collaboration.

Greggs and Primark will be launching a limited-edition, 11-piece clothing collection available in 60 Primark stores across the UK from Saturday, February 19.

The exclusive range, which is the latest in a long line of iconic collaborations for Primark, will be a first for Greggs in its 83-year history as it finally puts its name officially to clothing and accessories.

Primark has said more details of what will be included in the range will be shared leading up to the launch date.

However, if you can't wait that long Greggs and Primark will be opening an exclusive boutique on London's Dean Street accessible by bookable appointment only.

The appointment system will open for booking via a link that will be shared on both Greggs and Primark Instagram and Facebook pages at 10am on Thursday.

Business development director at Greggs, Raymond Reynolds, said: "Greggs clothing is something our customers have continually asked for, so it's great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We've got some great pieces that we can’t wait to share."

The 'Tasty by Greggs' café will open inside Primark's largest store in Birmingham (Greggs/ Primark)

Greggs and Primark café

As part of the collaboration, the world's largest Primark will now play host to the world's largest Greggs, with the launch of a unique concept - 'Tasty by Greggs'.

The 130-seater café will open its doors in Primark's Birmingham store on Saturday, February 12 at 8am.

It will offer a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats and a range of freshly ground coffee, alongside hot food-to-go.

Customers will also be able to make click + collect orders via the Greggs App.

Inside includes a range of design features that deliver customers with the ultimate Greggs experience, from relaxing in doughnut inspired seating areas, spotting flying Vegan Sausage Rolls, taking snaps for social media on a Sugar Strand Doughnut Swing or simply enjoying a shopping break in the Greggs picnic area.

There will also be a refillable water station and a self-serve coffee cart offering customers the chance to skip the queues and enjoy a freshly brewed hot drink using contactless payment.

Reynolds continued: "Our 'Tasty by Greggs' café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that's already delivered across all of our shops."

Director of new business development at Primark, Tim Kelly, said: "We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.

"We're thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range."

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