Britain's male curling team were left devastated after missing out on the gold medal at the Winter Olympics.
The Team GB quartet led by skip Bruce Mouat was forced to settle for silver in the title-decider, after suffering a narrow 5-4 defeat at the hands of Sweden.
It meant British athletes could finally celebrate a medal at these Beijing Games, after seeing several medal hopefuls in other sports come up short over the past two weeks.
But for those curlers the overriding emotion in the immediate aftermath of the match was disappointment.
"More than a little bit [disappointed]. It was a great week from us – we played really well throughout the tournament and were hoping to have that performance today," Mouat told Eurosport.
"It was really close but we gave them too much of a head start I think.
"We were preparing for this for about five years that we've been together, and this was the moment we were hoping to have that win. We're very disappointed.
"In the last half we were in control, more so than them I guess, but we gave them too much of a head start and he had to try to battle back.
"We were trying really hard for that two in [end] 10 and it just didn't come off."
Even as Mouat and team-mates Grant Hardie, Bobby Lammie, and Hammy McMillan lined up to collect their medals and bouquets, their small smiles barely masked the regret they were all clearly feeling.
Greg Rutherford, in his role as a pundit for Eurosport, was quick to point out that, in the end, their regrets will fade and be replace by the pride of being Olympic medallists.
"I was hoping through bobsleigh I may have this opportunity, to be able to share it with others and hug your team-mates, to congratulate each other and to have those memories," the Summer Games long jump gold medallist said.
"What everybody always forgets at the Olympic Games – we've just watched it though the eyes of a camera, and they've lived it. They've seen it completely differently to anybody else in the world.
"All four of them get to talk about those incredible moments, and that is incredibly special.
"We're now starting to see smiles, which is an amazing thing. I promise everybody they are not taking this lightly – they appreciate this as one of the biggest accolades in the world of sport.
"As time goes on, they will realise how amazing this is and they will be beaming from ear to ear."
