Greg Norman admits some "dear friends" don't speak to him over controversial LIV move

Greg Norman admits he has lost some close friends over his LIV Golf venture.

Former world No.1 Norman is the face of the Saudi-backed breakaway series, which will kick off its second campaign in Mexico later this week.

LIV was able to lure some of golf's biggest names away from the PGA and DP World Tours due to the financial riches on offer, a move that has caused a civil war at the heart of the sport.

And while CEO Norman admits the move has cost him personal relationships, he is adamant it has been a success and does not regret anything.

Speaking on the People I (Mostly) Admire podcast, he said: "We've gone and ruffled a few feathers. But we ruffled the feathers of a monopolist. They don't like change or competition.

"Some of my dear friends do not even speak to me because of this. That is their choice. If you don't want to talk to me again, happy days."

The likes of Rory McIlroy and Tiger Woods have been particularly critical of the emergence of LIV, with Norman often hitting out at the hypocrisy of the biggest names on the Tours in response.

Many believe Norman has tarnished his legacy somewhat, having been one of the finest golfers of all time during an excellent playing career. But he insists the move has been beneficial for the sport and would not change anything if given a second chance.

Tiger Woods has been critical of Norman's venture and urged him to quit (PA)

He added: "I am proud to be in this seat. I am proud of what I have done for the game of golf, and proud that I have given the opportunity for our players.

"I'm proud of the fact that golf diplomacy is prevailing over being a monopolist. I’m proud of the fact that we are showing that golf is a force for good.

"I would still accept the job because there is one word I will always mention 'right'. It is the right thing to do. And you can't run through a brick wall without getting bloody."

Despite Norman's insistence, according to LIV's lawyers, the series made 'virtually zero' revenue from their opening campaign. He has promised the competition will evolve in 2023 though, with the eyes of the golfing world set to be on Mayakoba this weekend.