Every four years the Olympics gift the world new champions to root for, and new memes to enjoy.
Paris has already provided a swathe of hilarious and heartwarming viral moments. Here are some of the best.
Australia's judo granny
Pam Coughlan, the Irish grandma of Australian judo athlete Aoife Coughlan, has become a beloved icon on social media.
Dressed in a nifty red beret and dark sunglasses, photos show the granny peering around a cameraman, watching her granddaughter fight Germany's world No.8 Miriam Butkereit.
One of Coughlan's grandchildren, Matt Coughlan, said she convinced Olympic officials to let her sit in the front row of the judo arena, just metres from the mat.
"Never doubt the Dublin granny," he said.
With eyes firmly fixed on the match, Pam looked like she was "playing a suspect in [a] French crime-comedy", Matt Coughlan posted on X, formerly known as Twitter.
The 92-year-old has named herself the "official granny" of the Australian judo team, the Australian Olympic Committee said.
She and other members of the family were also sporting T-shirts with Aoife's face on them to the athlete's matches.
Aoife Coughlan competed in two judo matches in the Olympics, making it to the round of 16 in the women's 70kg division, before losing to Buktereit in penalties.
The nonchalant Turkish shooter
Most pistol shooters look like they've been funded by the CIA, fitted out with special lens glasses, earmuffs and vests.
Yusuf Dikec of Turkey rocked up to the competition looking like he'd walked out of a family barbecue, wearing a T-shirt, disposable earbuds and normal glasses, shooting at the target with a hand in his pocket.
The athlete's casual appearance and nonchalance has made him a hero on social media, with fans editing the Turkish shooter into film scenes, comparing him to characters from TV shows, video games and even drawing him.
Several users have been comparing him to South Korean shooter Kim Yeji, who also blew up on social media with her black out glasses and backwards cap, saying the two demonstrated "boys packing for holidays vs girls".
The official Olympics account on X called Dikec "the star we didn't know we needed".
Dikec won Turkey's second medal of the Games and their first ever medal in Olympic shooting in Paris, taking silver in the 10m air pistol mixed team event alongside Sevval Ilayda Tarhan.
Pole too big for French vaulter
French pole vaulter Anthony Ammirati went viral for all the wrong reasons when he stuffed his qualifying jump.
The athlete finished 12th in the men's pole vault after his crotch dislodged the bar as he came down from his vault.
The video of his unfortunate jump has gone viral on TikTok and Instagram.
Social media users have also let loose on the puns, with one titling the video as a vault with "two poles" and "his pole got in the way of the other pole".
Ammirati told the French Athletic Federation he was "pretty disappointed" by the result.
"I didn't miss anything on the third try at 5.70 metres. What I'm missing is a bit of jumping around in training to fine-tune the settings," he said.
"As I was a total outsider, I had only one objective; to play with the public. I was almost there."
Pommel Horse Guy
An American gymnast stole hearts around the world after helping take the USA to its first medal in the men's gymnastics in 16 years.
Pommel Horse Guy, aka Stephen Nedoroscik, went viral for his performance on the pommel horse, which won him a bronze medal.
The world quickly took to social media to talk up the "nerd from Massachusetts" whose "sole purpose in life is to ball out on the pommel horse".
One user said they were "obsessed with this guy" who's "only job" is the pommel horse.
"He just sits there until he's activated like a sleeper agent, whips off his glasses like Clark Kent and does a pommel horse routine that helps deliver the team its first medal in 16 years."
The athlete said he was "forever grateful" for the opportunity to compete in a social media post.
"Bronze team. Bronze horse. This Olympic experience has been everything and more. Thank you to everyone who has supported me," he said.
"Bronze is a great achievement, but I got eyes for something shinier in my future."
