The Grammys is taking a unique approach this year by dedicating some of its advertisement time to support local Los Angeles businesses. Host Trevor Noah revealed during the ceremony that the show would be showcasing commercials promoting small businesses in the area. Noah emphasized the significance of these ads, highlighting that they play a crucial role in funding the show and can be quite costly.
In a show of solidarity with businesses impacted by recent disasters, the Grammys decided to allocate airtime to local LA establishments that have been struggling, particularly in the aftermath of the deadly wildfires that ravaged Los Angeles county. This initiative is part of the Grammys' broader efforts to raise funds and provide assistance to those affected by the natural calamities.
The Recording Academy, which organizes the Grammys, had previously announced adjustments to its Grammy week schedule and the telecast itself to focus more on fundraising opportunities. By incorporating advertisements for local businesses into the broadcast, the Grammys are not only supporting the community but also raising awareness about the challenges faced by small enterprises.
During the ceremony, Noah also highlighted other local elements, such as the flowers adorning the tables, which were sourced from a small business. This attention to detail and commitment to showcasing local talent and products underscore the Grammys' dedication to supporting the Los Angeles community in a meaningful way.
