New Delhi: E-commerce players like Amazon and Flipkart will have to voluntarily disclose all paid consumer reviews of products and services offered on their platforms, with the government bringing in new norms to curb fake reviews and help buyers make informed decisions.
However, the government has barred publication of reviews that "have been purchased and/or written by individuals employed for that purpose by the supplier or third party concerned".
The BIS standards, prepared after extensive stakeholder consultations and to be effective from November 25, will be voluntary but the government will consider making them mandatory in case the menace of fake reviews continue on the online platforms. (PTI)
