Gordon Ramsay is reportedly ‘gutted’ after his BBC show was axed by channel bosses. The popular Gordon Ramsay Future Food Stars will no longer be made, BirminghamLive reports.
According to TV Zone an insider said: “Gordon is highly competitive and he’s gutted the series wasn’t given a second run. These types of shows always take a while to get going and for viewers to connect, so he thinks it wasn’t really given a proper chance. But he accepts TV is a brutal world and sometimes shows just don’t work out.”
The BBC One series saw seen Ramsay searching for the next generation Food Star, someone running an exciting and innovative food or drink business in which he can invest. The foul-mouthed chef Gordon Ramsay was billed as putting potential food and drink entrepreneurs “through hell” when the BBC show was launched in 2020.
Ramsay’s previous shows, such as Hell’s Kitchen, The F Word and Ramsay’s Kitchen Nightmares, aired on ITV and Channel 4. Ramsay at the time: “The future of our food industry has never been more exciting. I can’t wait to search across the country, unearthing some of Britain’s most entrepreneurial talent.
“I’ve spent the last 21 years at Restaurant Gordon Ramsay nurturing, supporting and mentoring some of Great Britain’s greatest chefs and that’s truly why I think investing in the next generation of talented individuals is so important.”
A previous series featuring the celebrity chef, Ramsay’s Hotel Hell, sparked an Ofcom investigation after the expletive-laden programme was broadcast in the morning. Viewers of the Channel 4 show heard him say “f***” six times.
For season two, which aired from March til May this year, Gordon “hand-picked 12 of the UK’s best up-and-coming food and drink entrepreneurs, to compete to earn his investment – a whopping £150,000 of his own cash.” He set his new bunch of contenders a series of relentless challenges designed to test their character and showcase their business skills.
“My expectations are high. These guys should have seen the first Future Food Stars series so they should be more prepared for how to impress me. Yes, they need to have a really good idea, but they also need to have strategized about their future ambitions for their products and the growth opportunities for their brand,” he said ahead of the series.
He added: “If you’ve got a great idea, give it a go! don’t be the person who 20 years later regrets not giving something a chance. Research your market, properly plan your costs, think big, start small and believe in yourself! It really does showcase the UK beautifully, the places we visit, the people we meet and of course the good the bad and the downright ugly (sometimes) of the challenges each week, really make it a good watch. The contenders are great you will really pick favourites and will them on to win.”
Ramsay, renowned for his no-nonsense approach, founded successful global restaurant group Gordon Ramsay Restaurants in 1997. During his career he has been awarded 16 Michelin stars overall.
