When ChatGPT first arrived, many questioned why Google wasn't the driving force behind it. Despite owning the renowned AI lab DeepMind and contributing to the foundation of OpenAI's chatbot, Google seemed to have missed the mark. The company faced the classic 'innovator's dilemma,' where complacency allowed newer companies to take the lead.
However, Google is determined to showcase its innovation capabilities. At the recent 'Made by Google' event, the company unveiled its latest generative AI system, Gemini, integrated into a range of cutting-edge hardware, including Pixel smartphones, a smartwatch, and earbuds. Notable features included an 'Add Me' function that merges users into photos seamlessly.
Despite its strides in AI, Google lags behind competitors like Apple and Samsung in hardware sales. Yet, with a revamped division under Rick Osterloh, Google aims to leverage Gemini to demonstrate its prowess.
However, Google's future remains uncertain. A recent antitrust ruling labeled the company a monopolist, prompting discussions of potential breakup, with Android and Chrome as likely divestment targets. The company faces challenges in convincing investors of the profitability of its AI investments, leading to a drop in stock value.
As Google navigates legal battles and investor skepticism, its AI advancements continue to drive the company forward. While the path ahead is unclear, Google's commitment to innovation remains unwavering.