Google recently faced a setback with the launch of its new AI product, Gemini, which led to the emergence of conspiracy theories suggesting intentional sabotage. The incident highlighted the challenges Google faces in the realm of generative AI and its impact on the company's Search business.
The Gemini AI model encountered issues, such as producing inaccurate images and text outputs, raising concerns about biases within the technology. Some speculated that Google's efforts to avoid past racist outcomes may have influenced the flawed results. Another theory proposed deliberate mishaps to hinder the adoption of generative AI.
Analysts have pointed out that the advancement of generative AI poses a threat to Google's Search business model, heavily reliant on ad revenue. A more efficient AI chatbot experience could reduce the need for users to click on ads, potentially impacting Google's profitability.
As the debate continues, Google remains tight-lipped on the matter, with CEO Sundar Pichai addressing the issue internally. The company's recent introduction of a paid subscription service featuring Gemini Advanced hints at a potential shift towards a subscription-based model for AI services.
While the future implications of generative AI on Google's ad-driven revenue model remain uncertain, the company's strategic moves towards subscription services reflect a possible adaptation to evolving consumer preferences in the AI landscape.
