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Google Play: The 4 new app categories for 2023!

Google regularly develops its Google Play Store further. This year also saw the launch of numerous new functions. AR, for example, became increasingly important, but instant apps and personal assistants also took centre stage.


The times when a phone was nothing more than a phone were nice, but they are already a thing of the past. Nowadays, almost all of us always have our computer with us - a multifunctional, entertaining and educational marvel called a smartphone. Some of us can't and don't want to part with it, even in the shower and in the bedroom it must always be at hand.


Oh what a surprise. How could you possibly want to part with such an "all-in-one" device, an all-rounder that combines an alarm clock, a PC, a fitness tracker, an MP3 player, a TV, a games console, a notepad and even a secretary, a sports trainer and your personal growth assistant all in one?


Of course, the out-of-the-box functionality of any smartphone is far from perfect, but there are already plenty of apps you can download to customise your user experience. Google Play - Android's app marketplace - already has over 3.3 million apps for every different purpose as of June 2023. For comparison: 8 years ago, this number was 471 times smaller, as Google Play only had 70,000 apps, and these only had a limited reach. It is therefore obvious that the range of apps is growing steadily from year to year. New types of apps are emerging all the time. Today we will introduce you to the four categories of apps that are really booming in 2023.

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