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Benzinga
Benzinga
Technology
Anusuya Lahiri

Google Looks To Tap India's Cricket Frenzy By Pitting Itself Against Amazon, Disney, Sony

Google Sony BCCI Nasdaq India IPL NYSE Alphabet EPL Alphabet Inc
  • Google parent Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) looks to bid for the broadcast rights of the Indian Premier League, Bloomberg reports. 
  • Google's interest in India's top cricket league intensifies the fight for a sports event that has emerged as the world's third-largest, trailing only the Premier League and the National Football League in terms of viewers. 
  • Alphabet purchased the bid-related documents from the Board of Control for Cricket in India.
  • 2021's edition of the IPL brought in 600 million viewers, according to BCCI.
  • BCCI values the IPL at about $7 billion and will auction its broadcast and live streaming rights for 2023-2027, starting June 12. 
  • Amazon.com Inc (NASDAQ:AMZN), Walt Disney Company (NYSE:DIS), India's Reliance Industries Ltd, Sony Group Corporation (NYSE:SONY), Zee Entertainment Enterprises Ltd, Dream11, and SuperSport have also purchased these information dockets from BCCI.
  • Price Action: GOOG shares closed lower by 0.54% at $2,279.22 on Wednesday.
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