Alphabet's Android TV and Google TV connected TV operating systems continue to expand their market shares, both in the U.S. and internationally.
A new report compiled by S&P Market Intelligence found that Roku has maintained its lead of the U.S. market "by a very side margin," primarily through distribution of smart TVs powered by its operating system.
However, the report said Roku is losing market share to Android TV/Google TV streaming devices and smart TVs, as well as Vizio SmartCast-powered TVs.
Samsung Tizen, meanwhile, continues to lead the global market. But again, Android TV and its progeny OS, Google TV, are closing the gap.
Overall, S&P Global said the combined base of smart TVs and "SMDs" (streaming media devices) expanded by 7.5% in 2022 to 1.08 billion, a growth rate that has decelerated markedly since the more explosive pandemic period.
