Good Morning Britain viewers have once again criticised host Richard Madeley, for his 'bad taste' approach on discussing a missing Titanic tour submarine, which has sparked a widespread search of the Atlantic Ocean.
A substantial search and rescue mission is currently under way, as the submarine went missing during a dive to the sunken Titanic shipwreck on Sunday.
Contact with the miniature vessel was lost around an hour and 45 minutes into its dive, with passengers on board only having enough oxygen until Thursday at 11am. The trip, which is thought to have cost in the region of £195,000 per head, launched at 4am on Sunday - but communications disappeared less than two hours into the descent.
The sunken Titanic was discovered 370 miles off the coast of Canada's Newfoundland in 1985, 12,500ft below sea level. The submarine which is missing was designed with a 96-hour 'emergency capability' it was announced at a press conference on Tuesday morning led by Rear Admiral, Jon Maugher.
The Mirror reports that this should leave the passengers on board with oxygen until around midday on Thursday. Fears have subsequently sparked that the submersible, named Titan, could be stuck in the wreckage of the Titanic which it was diving to explore.
And while many around the world are hoping and praying for the safety of its passengers, some GMB viewers said they have 'zero sympathy' for those aboard.
While Richard and Susanna Reid shared their hopes that the submarine is found, and that the passengers are retrieved safely - viewers of the ITV show raised concerns as Richard chose to read out a number of tweets slamming the expedition.
One viewer fumed: "They should have just left the Titanic alone. Thousands of people died on that ship. Let it rest. These people have far too much money for their own good," while another, added: "This is awful, but now more people have to risk their lives to try and save these people. All seems a bit idiotic to me. Hope they are found safe and sound though."
Meanwhile, another GMB viewer, said: "I think it's time that people should just leave the Titanic alone and have some respect for all the lives of the people who were lost."
Others slammed Richard's decision to read out the negative tweets in the first place. One raged: "Was there any need for Richard to read out those negative tweets? Not really the time or the place," while another, complained: "Not Richard actually reading out all those horrible tweets on air. Switching off."
The expedition marked OceanGate's third annual voyage to the iconic ocean liner which struck an iceberg and sank in 1912. Only 700 of the approximate 2,200 passengers and crew on board survived.