Richard Madeley interrupted Good Morning Britain today to scold a guest live on air.
The presenter, alongside his co-host Charlotte Hawkins, had just finished chairing a debate about water bills, hosepipe bans and the plan for Thames Water to bring in one imminently to cope with a lack of water across the counties. As the cameras returned to the pair, Richard and Charlotte told viewers what would be coming up on the show later.
When he delivered the piece to camera, he paused his speech to scold the guests. It was not known which guests he were referring to, but it was thought to be the two women who had just debated over paying water bills, before the show soon crossed over to chat to Tory MP James Cleverly about the government's lack of support for those struggling in the cost of living crisis.
As he made his speech about what viewers could look forward to on the ITV breakfast show later, he stopped mid-sentence and issued a stark warning to the guests, saying: "Can I ask you not to talk please? Thank you, thank you."
Some viewers quickly took to social media to joke about Richard's comment, asking him not to talk instead.
"Sorry Richard.....can I ASK you not to talk please... #gmb," one penned, whilst another added: "Sorry Richard, can we ask YOU not to talk! #gmb." A third shared: "Can I ask you not to talk please #GMB."
Since joining the show, Richard has faced a backlash from viewers over his interviewing techniques and some comments he has made during his presenting stints, but he insists he just ignores them.
"Virtually any day that I do Good Morning Britain, you can go on Twitter an hour later and there will be some Twitter storm kicking off over something I’ve said or done," he told Express.co.uk at the time.
"You have to decide whether it matters, whether it actually is going to have any bearing on what you say or do the next day, or whether you will be offered another contract, or if people will spit on you in the street."
Richard did admit that there are times where he says something that is "genuinely controversial" or a "genuine mistake", but he insists it hasn't affected any of his contracts on the ITV show or any others.
"I've never had a contract withdrawn or altered. It doesn’t cross over into real life. I couldn't give a stuff," he added, "I really, genuinely, couldn’t give a stuff because I know that it doesn't matter. I'm still here and I’m still being asked to work, and nobody spits on me in the street, there is no impact in the real world."