Good Morning Britain fans weren't happy as they watched Richard Arnold gag and retch on Tuesday.
The entertainment editor was taking part in a mock up of an I'm a Celebrity trial as he appeared on the ITV talk show. To start, he had a huge snake placed around his neck and was challenged with answering five questions on the current jungle camp series.
But the hell didn't end there for him as he then had to use his hands to find stars in boxes containing cockroaches, mealworms, and a lizard. And finally, he was faced with downing a gruesome smoothie which was just too much for the presenter.
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Blended together were offal, heart, and kidneys. Richard said he was "shaking" before chugging the disgusting drink.
He managed to down the full glass, but soon regretted it as he started retching and gagging. He turned his back to the camera as he grabbed a hat and puked into it.
Richard Madeley apologised as he said: "Oh, we're so sorry." Susanna Reid added: "Are you alright?"
Eventually Richard regained his composure as he jokingly said: "I love this company’s duty of care." But fans weren't happy and took to Twitter to complain.
One user said: "Did we need someone nearly chuck up on tv at nearly 8 in morning? #GMB." Another said: "I don’t often stop to watch TV in the mornings. Omg, what are they doing to poor @RichardAArnold? That was just cruel. Well done to him though #retchforthestars."
Meanwhile, a third said: "Absolutely disgusting this time of the morning. Especially when kids are watching and people are eating breakfast #GMB."
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