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Sport

Tim Schmitt

Golf merchandise spotlight: With Rickie Fowler as ambassador, 2UNDR offers new Sport Shift line

Rickie Fowler Golf Jack Curry

Since 2014, the underwear brand 2UNDR has been building partnerships with pro sports teams, colleges and golf stars. Rickie Fowler has been an ambassador for the brand, which is now working with over 4,000 golf shops nationwide.

Jack Curry is the Senior VP Of Sales for 2UNDR and he spoke with Golfweek as part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas.

Curry explained the brand’s new product, the Sport Shift, a quick-dry polyester undergarment for heavy sweat activities. The new addition complements a line that includes the popular Swing Shift, which offers a patented Joey pouch for “asset management.”

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.

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