Good Morning Britain presenter Kate Garraway has divided viewers with her outfit choice.
The 54-year-old opted for a bold and bright ensemble on Friday's instalment of the show, wearing a floral dress with a bright yellow collar and pink ruffles.
And while many loved the cheerful number, claiming it was brightening up their morning, others compared the statement collar to pizza slices and even SpongeBob SquarePants.
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"It's Friday so I thought let's be cheerful," Kate explained on the show after Ben Shephard had a giggle.
Later on Ben took the opportunity to read out some tweets after viewers said the "loud" outfit was distracting them.
"I think everyone's all a little quivered because Kate's collar is still making a splash," he explained.
Ben then read out a mixture of divided comments, from the collar "brightening up" people's morning to pizza slice comparisons.
Reading out another comment Ben said: "I thought Mrs Tumble was presenting GMB this morning."
Ben and Kate burst out laughing before co-host Richard Arnold quipped back: "Does SpongeBob want them back?"
Good Morning Britain continues weekdays at 6am on ITV.
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