Susanna Reid berated her co-host on today's Good Morning Britain.
She was joined by Richard Madeley to present the morning ITV talk show. The presenters had been talking to Ranvir Singh about the latest headlines, when Ranvir suggested that less Welsh people would have watched the Queen's Platinum Jubilee than the rest of the UK.
Richard said he had been thinking and he would have been two years of age when Wales last made it to the World Cup. He said: "I just thought it was an arresting thought - bloody hell I was two!"
READ MORE: Good Morning Britain Alex Beresford scolded by family as he's in Queen's 'bad books'
Shocked, Susanna touched his arm as she scolded him. She said: "What did you just say?"
Richard replied: "Oh flipping heck! I was two. Apologies. I'm sorry - it's early in the morning."
But fans on Twitter didn't fully understand why Susanna had berated him, with many not realising that bloody is considered to be a swearword by some. Danny said: "Can you not say 'bloody hell' on telly at 7am?"
Ian said: "Jaysus. #RichardMadeley just said the words: 'Oh flipping heck' live on #GMB. Made me vomit into my cornflakes." Meanwhile, Lesley said: "Can the public have a vote of no confidence for #RichardMadeley now too? #bloodyhell #gmb @GMB"
Good Morning Britain airs weekdays at 6am on ITV and ITV Hub
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