Good Morning Britain host Kate Garraway was left cringing on Thursday morning as the ITV programme reflected on the latest episode of the ITV2 reality dating show.
The South African villa was left reeling from the first recoupling of the winter series, which saw newcomer Tom Clare, 23, couple up with ring girl Olivia Hawkins, 27.
The choice left Will Young, 23, single and vulnerable to the first elimination and so he decided to crack on with other girls in the villa in the episode of the show on Wednesday night.
Good Morning Britain played the clip which saw the farmer pull Lana Jenkins, 25, for a chat on the beanbags to explain he was most interested in her in the villa.
Will said: “I fancy you the most. You're definitely the girl I would go for looks wise.”
Yet Lana said to him: “I think you're lovely, but I don't think we've really got that spark. Maybe that's just now. At the minute it's not there for me. I would rather be straight with you.”
In the ITV studio, host Kate was left noticeably uncomfortable at the scene as she described it as ‘brutal’.
She said: “It’s that awful way where they sort of go ‘right’, trying to look like it doesn’t matter. It’s just heartbreaking.”
Entertainment reporter Richard Arnold replied: “He’s like a little puppy going around there at the moment, isn’t he? Our Will.
“The farmer hasn’t had the easiest start to life in the villa, but at least there’s lots of love for him in the Twitterverse.
“Everybody encouraged Love Island bosses to get a girl in there for him.”
Footballer Tom, who was the first bombshell arrival into the South African villa, had all the power as he chose to pinch Olivia from Will’s side.
Fresh from the re-coupling at the fire pit, Will headed over to Tom and said of his new coupling with Olivia: “Honestly, you are well better suited.”
Will then joked: “It just means that I've got to graft a little harder now.”
The farmer has swapped life in the countryside for the luxury villa in South Africa as the new series of Love Island kicks off.
Will Young, from Buckinghamshire, is hoping to find the one after years working as a farmer on his family's £1million estate, where he films his viral TikTok videos.
Born in Aylesbury, Will grew up on his family's farm with his parents Andy and Jenny and has amassed over one million followers on the social media platform.
