Get all your news in one place.
100’s of premium titles.
One app.
Start reading
TV Tech
TV Tech
Tom Butts

Global Pay TV Revenues Estimated to Fall by $26B in Five Years

Pixabay

Global pay TV revenues peaked in 2016 at $199 billion but are expected to fall to $125 billion in 2028, down from $151 billion in 2022, despite the number of pay TV subscribers remaining at just under 1 billion.

That’s the conclusion from U.K. researcher Digital TV Research, which estimates that pay TV revenues will fall by $26 billion between 2022 and 2028. Satellite TV revenues will drop by $12 billion, with digital cable down by $13 billion. Analog cable will lose a further $1 billion. IPTV will be flat. Revenues will decline in 71 of the 138 countries between 2022 and 2028.

(Image credit: Digital TV Research)

The U.S. pay TV’s share in the global TV market will also decline, according to Simon Murray, Principal Analyst at Digital TV Research. “U.S. pay TV revenues peaked at $101 billion in 2011,” Murray said. “Its total will drop from $65 billion in 2022 to $46 billion in 2028. The U.S. will still account for 37% of global revenues by 2028, which is down from 43% in 2022.”

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.