Beloved makeup brand Pat McGrath is coming to Liverpool’s city centre this week.
Founded by famed British makeup artist and legend, Dame Pat McGrath, her eponymous range Pat McGrath Labs set up shop in luxury department store Flannels on September 20. Beauty fans can snap up coveted collections including the new Mothership X: Moonlit Seduction Palette, as well as the bestsellers and cult favourites that have secured the brand’s legacy in the makeup world.
For the first time, shoppers can test and trial the products in the Flannels Beauty 'Changing Rooms' during the Pat McGrath six month residency. Flannels Beauty Changing Rooms allow for a private, interactive and digital space, allowing customers the opportunity and time to consider products without other customers or staff watching.
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Pat McGrath has established herself as a force to be reckoned with in the beauty industry, kick-starting many trends over the last two decades. The arrival of Pat McGrath Labs at Flannels on September 20 will see customers granted access to masterclasses and one-to-one appointments, with a beauty hall takeover from October 20-23.
Pat McGrath, CEO and founder of Pat McGrath Labs, said: "Flannels is a revolutionary destination for luxury that is combining digital innovations with unique in-store experiences to excite its customers. It’s a huge moment for Pat McGrath Labs to partner with Flannels. From the divine Beauty Bar to the changing room, I’m so excited for everyone to experience the Pat McGrath Labs universe - it’s going to be major."
Sophie Blackledge, head of Beauty for Frasers Group, commented: “We’re extremely excited to welcome Pat McGrath Labs to Flannels Liverpool. Our regional flagship roll-out and expansion across the UK, means we can offer our consumers the very best beauty brands in the world, all alongside unique and innovative in-store experiences.
"The addition of Pat McGrath Labs to Flannels Beauty brings another iconic brand to the city of Liverpool, through Flannels, and we can't wait for our consumers to explore the incredible collections."
Pat McGrath Labs arrived in store on September 20, 2022. For more information about Flannels Liverpool, click here.
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