London-headquartered advertising company Blis is planning to develop its presence in Scotland following support from Scottish Enterprise.
The company will establish a research and development centre in Scotland, after getting a £1.4m grant award.
The company is initially investing in 14 research and development roles to support the business in evolving its technology, with nine roles already hired.
“During the past years, we have made significant investments in our technology to build our integrated planning and buying platform without relying on personal data,” said Greg Isbister, chief executive at Blis.
“The major investment we received from Scottish Enterprise will help us speed up delivery of our commitment to investing in our team and technology to drive growth.
“Scotland is my home country and I’m incredibly excited to support Scottish Enterprise as we aim to hire some of the most talented technology professionals and help the sector grow even further.”
Blis layers its location data on hundreds of other data signals, all aggregated and anonymised, to better understand what people do, their spending habits and lifestyle factors, to give brands and their media agencies the full picture of their audiences.
The company operates in more than 40 offices across five continents.
Scottish Development International (SDI) inward investment specialists have worked with Blis to support the company’s plans for Scotland by introducing them to key academic stakeholders and assisting the firm with property searches.
Mark Hallan, director of global investment at Scottish Enterprise, said: “Digital technology is going to be critical to our economic growth over the next decade.
“The arrival of an innovative company such as Blis to Scotland will further enhance this sector and create high-valued, tech-related job opportunities for our workforce.
“Our SDI colleagues based in London have been pleased to work with Blis and promote Scotland as an ideal destination for growth and R&D capabilities.”
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