Glaswegians enjoying the good weather have been given the chance to try IRN-BRU XTRAs new limited edition releases.
Sunbathers in Glasgow Green, Kelvingrove Park and Queens Park were treated to a visit from the ice cream van handing out ice-cold cans.
We previously reported how the drinks giant will be releasing new flavours ahead of the summer months. They've described the Ice Cream flavour as reminiscent of days spent by the beach, IRN-BRU floats, and grabbing a 99 when the van turns onto your street. It’s unmistakably IRN-BRU XTRA, but with a hit of nostalgia to welcome in the warmer months.
Read more: Huge beer garden in the Merchant City to reopen ahead of the summer
While IRN-BRU XTRA Tropical takes drinkers to sunnier climates, with pineapple, passion fruit and mango flavours merging with the BRU everyone knows and loves. An instant journey to white sandy beaches lined by palm trees from the convenience of a can.
The flavour innovation was inspired by a poll run by the iconic Scottish brand in 2020, where BRU fans whittled four novel flavours down to just two. Tropical came top in an online poll with 5,300 votes, followed by Ice Cream with 4,000. While Candy Floss and Marshmallow missed out with 2,400 and 1,000 votes respectively.
Adrian Troy, Marketing Director at A.G. Barr , said: “The Scottish summer is one of life’s true luxuries - you wait all year for it to arrive and it’s gone before you know it. As limited edition as it gets. So we’ve created two exclusive IRN-BRU XTRA flavours to celebrate this much cherished season. But enjoy them while you can, because much like the rays in Scotland - when they’re gone, they’re gone.”
IRN-BRU XTRA Ice Cream and Tropical are available for a limited time in convenience stores and at leading UK supermarkets.
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